Copywriting

april papersource calendar 2017

How to Keep Blogging When You’re Not Feeling It

Not so great at keeping up with your blog lately? Yeah, me either. When you’re in the rhythm of blogging and you’re on a roll with a topic you’re excited about, getting up in the morning to write and publish a blog is exhilarating. Okay, maybe not exhilarating, but at […]

Throwback Thursday: Rollwagen Guest Blog Roundup

Even outside of this blog, I talk a lot about blogging, and I write a lot of blogs. Some of those blogs I can’t ever share because they’re ghostwritten (that is, I write them and agree to let other people put their names on them; this is mostly for companies […]

Hate Blogging? Make It Less of a Chore

In my experience, blogging — or, really, any sort of writing — is never exactly easy. But having a routine to help you get your thoughts down can really help. Here are a few tips that I share with clients to make the process a lot easier and help the […]

Blog Topic Bingo

The first thing you discover when starting a blog? Blogging is harder than it looks. It can be difficult to come up with topics for blogs, or to narrow down your vast knowledge of your field into the short paragraphs that make up a blog. The good news is, blog topics […]

Your Company’s Core Message

[ted id=848] In Simon Sinek’s TED Talk, How Great Leaders Inspire Action, he says that what makes a client or customer buy into a company is not what the business does or makes, but the philosophical message at the company’s core. In other words, customers don’t care as much about […]