Not so great at keeping up with your blog lately? Yeah, me either. When you’re in the rhythm of blogging and you’re on a roll with a topic you’re excited about, getting up in the morning to write and publish a blog is exhilarating. Okay, maybe not exhilarating, but at least doable. Eventually, though, you’ve exhausted your favorite topic or you’re busy, and you take a few days off. And then a few days turns into a week, a week turns into six months, your readers find other blogs to check over coffee in the morning and Google forgets all about you due to lack of fresh content. Or at least it feels that way.
Want to get back in the habit? Yeah, me too. And creating a content calendar can help. “Content calendar” is basically just a fancy way of saying “list of stuff you want to write about,” so that’s a good place to begin. I’ll help you with that, and with getting it all organized so writing and publishing is simplified, in a free talk I’m giving later this month at Innovation Depot.
In Be a Better Blogger: The Surprising Magic of Content Calendars, I’ll share some ways I brainstorm blog entries, schedule writers and plan promotions. I’ll go through the calendar I use for Infomedia (and we actually have been blogging regularly on the Infomedia blog — because we use a content calendar) and show you how to create one for yourself or your business. You can sign up for free right here; there’s even a free lunch of the Friday pasta special (and cookies!) from Taziki’s.
In case I’ve gotten you all fired up about blogging again and you just don’t want to wait, Infomedia’s also just published a training I did last season, What Should My Blog Say: Learn to Write Blogs that Suit Your Business, as a free webinar over on their website. It’s totally free, and you can start watching it right now. Let me know what you think, either here or on social media … I’m new to webinars, so constructive criticism is welcome. (And accolades and congratulations are also welcome. Maybe even a little more welcome.)
Best of luck getting your blog rebooted (or getting one going in the first place), and if you come to Innovation Depot, come say hi. Or grab a cookie and silently judge me from the audience; that’s okay, too.
Carrie Rollwagen is author of The Localist, a book about buying from locally owned stores. She’s Communications Director at Infomedia, a web development company in Birmingham, Alabama. Find her as @crollwagen on Facebook, Instagram, Twitter and most other social media channels.