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The best corporate blogs draw in customers through search engine optimization (SEO), but they also keep customers happy, build the company brand, and communicate a core message. Carrie created, launched and wrote for Plate & Pattern, a design blog for the housewares company Willow House, from 2009 to 2011. Since then, she’s ghostwritten several other corporate blogs, and she writes a column on blog content for Birmingham-owned Infomedia.

Carrie has also created, edited and written for several topical blogs: Shop Small, a small business blog; PostScript, a book blog for Church Street Coffee & Books, the bookstore she co-owns; Some New Trend, an online novel and book review blog co-written with Kevin Wilder; Triathablog, an exercise blog co-written with Elisa Munoz and Amanda Ryan; and Cheap Women, a finance blog co-written with Elisa Munoz.