Copywriting

Blog Topic Bingo

The first thing you discover when starting a blog? Blogging is harder than it looks. It can be difficult to come up with topics for blogs, or to narrow down your vast knowledge of your field into the short paragraphs that make up a blog. The good news is, blog topics […]

Your Company’s Core Message

[ted id=848] In Simon Sinek’s TED Talk, How Great Leaders Inspire Action, he says that what makes a client or customer buy into a company is not what the business does or makes, but the philosophical message at the company’s core. In other words, customers don’t care as much about […]