A Get-Started Guide to Ads on Instagram and Facebook with Michael Kierspe

Michael Kierspe of Infomedia joins Carrie to dive into the world of digital marketing. We may have a love-hate relationship with digital marketing, but it’s a necessary evil. Approaching it with authenticity in your business is a gamechanger, and Michael breaks down how to do that, the dos and don’ts of getting started, and how to work with the algorithms. We also get into how to best manage your digital assets, what to expect if you want to work with an agency, and give actionable tips to improve your social presence. 

Mentioned in this episode: 


Uptick Marketing

Church Street Coffee and Books 

Facebook Business Manager


Michael Stuckey on the Localist Podcast 

Should I use a password manager? on One Quick Question 







@ThinkLocalist on Instagram 
@CRollwagen on Instagram

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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