This week on The Localist, Carrie is diving into all things communication. Communicating with customers and patrons has always been important, but it’s been taken to a new level with the pandemic, subsequent closings, and regulations that seem to change every day. Carrie describes her social media strategy when opening Church Street Coffee & Books and how that can translate into putting customers at ease when re-opening your business. There are a few main things every business needs to communicate, and Carrie breaks those down along with creating a system to communicate with staff, and tips for in-store signage. Carrie then gets into one of the best communication tools: social media. She discusses best practices for posting, responding to comments and DMs, and when to use emojis. Carrie wraps up with tips for going the extra mile with communication.
