From Head Baker to Business Owner: Mallory Webb of Daughter’s Baking on the Transition from Side Hustle to Small Business Success

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Mallory Webb, owner of Daughters Baking, joins Carrie on this week’s episode of The Localist. Mallory and Carrie kick off the conversation with the value of a branding consultant and a business consultant, how that process works, and how she found the right people for the job. 

Mallory then tells us how she got started at Urban Standard and the practical business-owning lessons it taught her: sales tax, licensing, inventory, time management, people management, and of course, how it allowed her to hone her baking skills. After baking at Urban for four years, Mallory decided to go part time and focus more on growing Daughters Baking. Mallory and Carrie discuss when she knew it was time to take the leap and go full time with Daughters Baking, and how Mallory prepped for that. Mallory then shares how she reacts to feedback and her process for developing flavors (this part will probably make you hungry — you’ve been warned!).

We wrap up with a conversation about the value of making connections, assessing risks, staffing, and how it feels to be a boss. 

Mentioned in this episode:

Daughters Baking

Daughters Baking on Instagram

Emily Wells Design

Newberry Consulting

Urban Standard

Christina Tosi 

Pizzeria GM 

The Fig Tree Cafe 


Hero Doughnuts

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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