Grassroots Marketing with Hoam Candle Co: Reels, Product Naming and More

This week we’re welcoming Derek Matthews, entrepreneur and creator of Hoam Candle Co. The Localist team is obsessed not only with the candles Derek creates, but also his excellent social media strategy. Derek shares his methods for creating content that resonates with other small business owners and how he manages to stay relevant and on trend. Derek has started many businesses over the years and shares nuggets of wisdom that he’s learned along the way.

Want more with Derek? Read Carrie’s blog about their conversation.

Mentioned in this episode:

Hoam Candle Co. 

@HoamCandleCo on Instagram

@HoamCandleCo on Tik Tok

@TheReelHoamy on Instagram 

Black Candle Maker’s Club on Facebook 

The Localist Book 

Punch Love Coffee 


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