Rapid Growth: Botanica Houseplant Shop Branches out with New Locations

Caitlin Hastings, owner of Botanica Houseplant Shop, is on the podcast this week to dive into the business of houseplants! During the pandemic, the houseplant business boomed for Caitlin, leading her to open two additional locations. Caitlin and Carrie get into how Botanica started as a pop up and consulting business, what her goals were with opening a store, and how that has evolved over the years. Caitlin also describes her social media strategy, her genius method for hiring, and how she networks to promote the business. Full show notes at Localist Podcast.com.