Rapid Growth: Botanica Houseplant Shop Branches out with New Locations

Caitlin Hastings, owner of Botanica Houseplant Shop, is on the podcast this week to dive into the business of houseplants! During the pandemic, the houseplant business boomed for Caitlin, leading her to open two additional locations. Caitlin and Carrie get into how Botanica started as a pop up and consulting business, what her goals were with opening a store, and how that has evolved over the years. Caitlin also describes her social media strategy, her genius method for hiring, and how she networks to promote the business. Full show notes at Localist Podcast.com. 

Mentioned in this episode: 


Botanica on Instagram 

Botanica Huntsville on Instagram 

Botanica Chattanooga on Instagram 

”Unsleeving” a new plant

Church Street Coffee and Books 

The Sill



Bham Now 

REV Birmingham

Interior Design with Courtenay Rollwagen on the Localist podcast

Good People Brewing Company 

Frothy Monkey Birmingham 

Bocca Ristorante

Cayo Coco 

Magic City Nutrition 


@ThinkLocalist on Instagram

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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