Surviving the Regulations Rollercoaster with Magic City Organics

This week we’re talking with Jenny Otwell, owner of Magic City Organics, a curated market of select CBD products in Birmingham, AL. There are a lot of misunderstandings surrounding the world of CBD and hemp-derived products, but Jenny breaks down how they handle that and educate their customers on the benefits of using their wide variety of products. Jenny describes the hurdles they’ve had to overcome ranging from the ever-changing FDA regulations on marketing to being kicked off their Shopify platform. Jenny then shares the value in networking and why she so often promotes other small businesses.

Mentioned in this episode: 

Vinegar Projects 



Mammoth Murals 



Church Street Coffee and Books 

Jonathan Benton Bookseller 

Ross Bridge


Gaia Florals

@MagicCityOrganics on Instagram 

701 37th Street South, Suite 9

Birmingham, AL 

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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