The Total Joint: Where PT Gets Personal

In this episode of The Localist, host Carrie Rollwagen sits down with Jimmy Dunn, the owner of The Total Joint, a physical therapy clinic with a personalized approach. Dunn discusses the variety of services offered at his clinic, such as appointment requests, free consultations and information on physical therapy and orthopedic surgery. He emphasizes the significance of finding skilled professionals and offers recommendations for specific procedures based on their expertise. Dunn shares his ambition to create a cool, community-oriented clinic with a less sterile image compared to other traditional physical therapy places. He explains the importance of a strong brand and digital marketing strategy, which they outsource to Uptick Marketing. Innovative tactics like geofencing and Instagram and Facebook ads are utilized to reach potential clients.

The conversation delves into the challenges faced by the physical therapy industry, particularly the pressure to see multiple patients at once due to business and financial constraints. Dunn highlights an entrepreneurial spirit within the field, focusing on providing individualized care while keeping overhead costs low. He talks about the importance of maintaining a moral compass, the influence of Medicare reimbursement rates and the impact of larger companies. Dunn shares his plans to expand The Total Joint with a community-based approach, emphasizing the value of patient empowerment and addressing root causes of pain. The episode concludes with a discussion about the supportive community in Crestwood and the positive impact of local business owners and residents on his practice.

Mentioned in this episode:

The Total Joint Website:

The Total Joint Instagram:

Forge Chiropractic:

Brad Hassig Chiropractic:

M3 Performance and Wellness:

Eskridge and White Physical Therapy:

Birmingham Physical Therapy:


A. Studio That Works (Andrew Thomson):

Andrew Thomson’s  Localist Episode:

Cala Coffee:

Cala Coffee’s Localist Episode:

Punch Love Coffee:

Red Bike Coffee:

Uptick Marketing:

Building a Storybrand book:

Crestwood Pharmacy & Soda Fountain:

Thank You Books:

 The Vineyard:

Birmingham Mountain Radio:

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

Email with a purpose Let's Keep in Touch

Good news (and practical tips) for small businesses — we're not into being pushy or spammy.