Using Your Business to Support What You Care about with Ace Graham

Alchemy, Birmingham

Ace Graham, founder of lifestyle brand, retail store, and community hub Alchemy, joins Carrie to talk about building an authentic social and community brand. Ace details how Alchemy came to be after he ran several other businesses and consulted for years, and how he landed in Birmingham. Alchemy is a community-focused business and nonprofit, complete with 501c3 status, and Ace and Carrie go into the many ways Alchemy is serving the Birmingham community as well as how you can get involved.

Mentioned in this episode: 


Alchemy on Instagram

Blink by Malcolm Gladwell 

Riverchase Galleria 

Western Hills Mall 

5 Points South 

The 12 Week Year 

Trattoria Zaza 

The Pizitz

Eric Bennett 

Forstall Art Center

Bistro 218 

Filter Coffee Parlor 

Church Street Coffee and Books 

@AlchemyCares On Instagram

@AlchemyRunCrew On Instagram

Trak Shak 

Insomnia Cookies

Surin West 

Pancake House 

Highlands Bar and Grill 

Buy Carrie a Coffee

@ThinkLocalist on Instagram

@crollwagen on Instagram

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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