We’re continuing our website/brand design series with Sam Humphries, Art Director, and Caleb Chancey, Creative Director, from Infomedia. Sam and Caleb both worked on redesigning Carrie’s website (launching soon!), and break down that process from start to finish. We get into what ideas Carrie started out with, what Sam and Caleb considered, and why branding exercises are so valuable. Sam and Caleb also share insider tips, like if it’s ever ok to be a bit cliche, how and how long users interact with a web page, and the many categories of logos.
New Logo by Sam Humphries and Infomedia:

Logo Options:

Carrie’s New Brand Colors:

Mentioned in this episode:
Lauren Humphries of Humphries Screen Printing on the Localist podcast
One Quick Question with Infomedia
Mallory Webb of Daughters Baking on the Localist podcast