Why Logo and Branding Are Worth the Investment

localist logo

We’re continuing our website/brand design series with Sam Humphries, Art Director, and Caleb Chancey, Creative Director, from Infomedia. Sam and Caleb both worked on redesigning Carrie’s website (launching soon!), and break down that process from start to finish. We get into what ideas Carrie started out with, what Sam and Caleb considered, and why branding exercises are so valuable. Sam and Caleb also share insider tips, like if it’s ever ok to be a bit cliche, how and how long users interact with a web page, and the many categories of logos. 

New Logo by Sam Humphries and Infomedia:
Logo Options: 
Carrie’s New Brand Colors:
Mentioned in this episode: 


Lauren Humphries of Humphries Screen Printing on the Localist podcast  


One Quick Question with Infomedia 


@CRollwagen on Instagram 

Rifle Paper Co. 

Jony Ive 

Mallory Webb of Daughters Baking on the Localist podcast

Daughters Baking 

Emily Wells on the Localist Podcast 



Caleb on One Quick Question with Infomedia 

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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