Clarify Your Open Hours, Mask Policy and Curbside Rules: Confusion Turns Away CustomersJuly 2, 2020
This week on The Localist, Carrie is diving into all things communication. Communicating with customers and patrons has always been important, but it’s been taken to a new level with the pandemic, subsequent closings, and regulations that seem to change every day. Carrie describes her social media strategy when opening Church Street Coffee & Books and how that can translate into putting customers at ease when re-opening your business. There are a few main things every business needs to communicate, and Carrie breaks those down along with creating a system to communicate with staff, and tips for in-store signage. Carrie then gets into one of the best communication tools: social media. She discusses best practices for posting, responding to comments and DMs, and when to use emojis. Carrie wraps up with tips for going the extra mile with communication.