Strengthening Your Ecommerce Website with Pam SandersonMay 13, 2021
Pam Sanderson, director of account development at Infomedia, is back on the podcast by popular demand! Last time, Pam and Carrie discussed how to make your website better overall, and this time they do a deep dive into ecommerce. The pandemic has forced many businesses to pivot to online sales whether they were prepared or not, and Pam and Carrie give excellent tips to up your ecommerce game. They start out with common pitfalls in ecommerce, the value in testing your website (don’t forget mobile!), and the importance of having well defined conversion goals to measure success. Google Analytics can seem intimidating, but Pam breaks it down and tells us the most valuable metrics to look at. Pam and Carrie both have extensive experience in website development and give great guidance on product entry, product photos, and different shipping methods. They wrap up with their preferred ecommerce platforms and how you can start working with Pam at Infomedia.