Browse Episodes
Is Email the Marketing Hack You’ve Been Missing?
Show Notes Email marketing for a small business is one of the cheapest and most direct ways to talk to your customers, and most owners are sleeping on it. In this episode of The Localist podcast, host Carrie Rollwagen sits down with Luke Richey, Director of Content Marketing at Uptick Marketing, to talk about what…
The Bookstore Dream Is Real (and the Margins Are Terrible)
Show Notes Running an independent bookstore in Birmingham is the dream for a lot of book lovers, but it is also one of the toughest small businesses to actually pull off. In this episode of The Localist podcast, host Carrie Rollwagen sits down with Kristen Iskandrian, co-owner of Thank You Books in Crestwood, to talk…
A Practical Guide to Part-Time Help: From Virtual Assistants to AI Tools
Show Notes Hiring a virtual assistant for your small business might be the move you’ve been avoiding for too long. In this episode of The Localist, recorded live at Localist Lab in Birmingham, host Carrie Rollwagen takes the speaker seat to walk a live audience through what part-time help actually looks like. https://youtu.be/XdIGUQvX2MM?si=21s6tVpyqhIKZ-YJ Carrie shares…
Growing a Business Without Losing What Makes It Special | Golden Age Wine
Show Notes Birmingham wine shop Golden Age Wine has grown a lot in the last few years. But the heart of the business has not changed. In this episode of The Localist, host Carrie Rollwagen sits down with co-owners Brandon Loper and Trent Stewart to find out how they did it. https://youtu.be/sfs6iLvVtS0?si=BpXxBcqXCK8vDPaZ When Brandon and…
Is Your Website Losing You Customers without Your Knowing It? | Pam Darden of Infomedia
Show Notes Your small business website might be losing you customers right now, and you might not even know it. In this episode of The Localist podcast, host Carrie Rollwagen sits down with Pam Darden, VP of Accounts and Revenue at Infomedia, to answer real audience questions about what is working and what is broken…
Building a Third Place through Tea Service | Cierra Lober of Cha House
Show Notes Building a third place in Birmingham is what Cha House is all about. Cierra Lober did not set out to open a tea shop. She wanted to create a space where people could slow down and meet each other. In this episode of The Localist, host Carrie Rollwagen sits down with Cierra to…
About the Localist Podcast
@crollwagen on InstagramA conversation with local makers and independent entrepreneurs.
Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.
First-hand accounts of running a business
As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.
The Localist Team
Carrie Rollwagen
Host
Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.
Taylor Davis
Show Runner
Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.
Jen Tucker
Outreach Manager
Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.
Alana Harmond
Promotions Manager
Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.
The Localist Reviews
A Gem! I just discovered this podcast and let me tell you, I’m glad I did! The conversations are natural and easy going but you can also tell that Carrie has put a lot of thought and care in her questions. And I love that she’s also in Alabama!
ChelseaR83
A Must-Listen for Those Who Love Local! So excited to listen to Carrie’s new podcast! Whether you’re a small business owner, freelancer or just looking to get inspired — Carrie offers a wealth of information from the many skills she’s picked up throughout her diverse careers. I can’t wait to hear who she brings on The Localist!
SarahCook323
Great Podcast! I just happened upon this podcast and It is really good. It gives really great tips and I especially liked the newest podcast about maintaining company culture in the current work from home environment.
Fun for a dollar
Carrie has an obvious talent for storytelling and making an interview more of an engaging conversation. I’ve been a listener as well as a podcast guest and I’m in awe of Carrie’s ability to connect her guests’ experiences with something helpful and relevant to a wide range of listeners, whether or not they are local to Birmingham, Alabama. I also strongly suggest her book if you are into localism!
Tacheek
Lovely listen — I loved the “In Search Of The Perfect Storefront.” I found it entertaining, yet super informative. I even took notes, who am I?