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Meet the Localist
Carrie Rollwagen (@crollwagen) is a writer and entrepreneur with a penchant for frequenting — and founding — small businesses. Carrie co-founded a successful coffee shop and bookstore, worked for years as a freelancer for publications like Southern Living, teaches classes on writing and marketing for small businesses, and is currently a VP at a mid-size…
Navigating Unplanned Homeschooling with Susan Rollwagen
Susan Rollwagen, Carrie’s mom and owner and founder of performance consultant company Pepperbox Solutions, is back on the podcast this week for a deep dive into homeschooling. Susan and her husband, Mike, homeschooled Carrie and her sister for a year to navigate a time with a lot of changes for their family. Susan talks about…
About the Localist Podcast
@crollwagen on InstagramA conversation with local makers and independent entrepreneurs.
Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.
First-hand accounts of running a business
As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.
The Localist Team

Carrie Rollwagen
Host
Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.

Taylor Davis
Show Runner
Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.

Jen Tucker
Outreach Manager
Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.

Alana Harmond
Promotions Manager
Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.