Working Relationships: Sister Companies and Family-Owned Business with Jason LovoyApril 22, 2021
This week on The Localist Jason Lovoy, president of both Infomedia and Uptick Marketing in Birmingham, AL, joins Carrie to talk about the history and dynamics of the two sister companies. Jason and Carrie dive in with how Jason got started at Infomedia, how Uptick came to be, and how Jason deals with the unsolicited opinions of naysayers. Jason describes the evolution of the relationship between the two companies, and Carrie has some theories behind both the harder times and the happier times (Carrie has insider info since she’s the VP at Infomedia!). Jason and Carrie then get into the different ways Infomedia and Uptick approach their operations, and the pros and cons of each. They wrap up the conversation with how the two companies have built and maintained good reputations in the business community, and how to work with Infomedia and Uptick Marketing.