Your Company’s Core Message

[ted id=848] In Simon Sinek’s TED Talk, How Great Leaders Inspire Action, he says that what makes a client or customer buy into a company is not what the business does or makes, but the philosophical message at the company’s core. In other words, customers don’t care as much about the how or the what — they care about the why. Click here to read my post on Infomedia’s blog.

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