Building a Creative Resource with Morgan Jones Johnston

In this episode of The Localist, host Carrie Rollwagen sits down with Morgan Jones Johnston, a full-time artist and creator of the workbook “Create Anyway: The Average Person’s Guide to Igniting Your Creative Spark.” The workbook was inspired by a widespread feeling of unease and longing for fulfillment, and it aims to help people recognize their inherent creativity. Unlike typical influencer offerings, Morgan’s workbook is designed to guide individuals in exploring their creative side without necessarily becoming full-time artists.

Throughout the conversation, Morgan discusses the impacts of technology, including AI, on the art world and the push toward meaningful human connections in a post-pandemic era. She shares about her traveling portrait experience during the pandemic and a transformative moment involving a famous music supervisor. Additionally, the episode touches on the practical aspects of Morgan’s business, such as the logistics of selling her digital workbook, utilizing platforms like Shopify and her goals for community engagement. Morgan’s commitment to authenticity, sustainability and the powerful, introspective role of creativity is a central theme, as she encourages listeners to engage in their creative journeys through her workbook and Instagram challenges.

Mentioned in this episode:

Rugged and Fancy Website:

Rugged and Fancy Instagram:

Buy the workbook, Create Anyway:

Club Duquette:

Oui We Girl Website:

Oui We Girl Instagram:

Morgan’s first Localist episode, Handling the Haters:

Morgan’s second Localist episode, Strategizing for the 2020 Holiday Retail Season: 


Morgan’s Pet Portraits:

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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