How to Run an Instagram Giveaway: The Good, the Bad and the Annoying

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This week on The Localist, Carrie is diving into her experience hosting Instagram giveaways. Carrie details the handful of giveaways she’s done with her new Instagram account, @ThinkLocalist, including the reasons why she chose to do giveaways, the pros and cons of giveaways, and the factors to consider before doing your own giveaway. Carrie breaks down details that might get overlooked and gives a few resources to make the process smoother. She wraps up with the good and bad of giveaways, what she would do differently, and a few key takeaways. 

Mentioned in this episode: 

Building a Storybrand 

Marketing Made Simple 

@ThinkLocalist on Instagram

Mae Studio 

Morgan Mondy, former owner of Mae Studio, on The Localist Podcast 

Trattoria Zaza  

Localist Love Letters 

@TheDailyDoBetter on Instagram

Kelly Cummings of The Daily Do Better on The Localist Podcast


Golden Age Wine


Dreamers Supply Co.  

Church Street Coffee and Books 

Honeycreeper Chocolate 

Wild Honey Flower Truck

@crollwagen on Instagram

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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