Show Notes
Search has changed more in the last two years than the previous seven combined. The way customers find your business has shifted, and if your content has not kept up, you may already be invisible to AI search tools without knowing it.
This episode is a live recording from the first-ever Localist Lab, a free marketing event series for small business owners hosted by The Localist at Saturn in Avondale, Birmingham. Our speaker is Pam Darden, Director of Account Development at Infomedia, who has spent years helping businesses improve their online presence and SEO strategy. Pam breaks down exactly what is changing in search, what is staying the same, and what small business owners can do right now to stay visible in an era where AI tools like ChatGPT, Google AI Overviews and Perplexity are answering questions before users ever click a link.
The session also includes a live Q&A where audience members ask real questions about AI search traffic, content audits, pricing transparency, trust signals and how to know if your business is actually showing up in AI results.
Topics Covered in This Episode
- How AI search tools have changed the way customers find local businesses
- Why getting cited by AI is now as important as ranking on Google
- What the E-E-A-T content guidelines mean and why they are not optional anymore
- How to structure your website content so AI can actually quote you
- Why pricing transparency gives your business a competitive edge in AI results
- Whether you can use AI to write all your website content and what the risks are
- How to search for yourself across multiple AI tools to audit your own visibility
- Why your existing SEO investment is still valuable and how to build on it •
- Practical steps for auditing and restructuring your content without starting over
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💻 Connect with Pam Darden
Website: https://infomedia.com/our-team/pamela-darden/
LinkedIn: https://www.linkedin.com/in/pamelasanderson
Mentioned in This Episode:
Infomedia: https://infomedia.com
Uptick Marketing: https://www.uptickmarketing.com
Infomedia Studios: https://infomedia.com/studios
Tempo (website design): https://www.tempoweb.com
Lady Bird Taco: https://www.ladybirdtaco.com/
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📲 Follow Carrie Rollwagen
Instagram: https://www.instagram.com/crollwagen
Website: https://www.carrierollwagen.com
LinkedIn: https://www.linkedin.com/crollwagen
YouTube: https://www.youtube.com/@crollwagen
🎧 Listen to The Localist on Spotify & Apple Podcasts
Spotify: https://open.spotify.com/show/01dHWZxkHaguyawbXzrzwU
Apple: https://podcasts.apple.com/us/podcast/the-localist-with-carrie-rollwagen/id1482221936
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📢 Thanks to Our Sponsor, Infomedia
The Localist is sponsored by Infomedia, a Birmingham-based web and digital marketing company that helps small businesses get big results online.
Contact Infomedia: https://infomedia.com/contact
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Join Us at Localist Lab
Localist Lab is our free live marketing event series for small business owners, held on the third Thursday of most months at Saturn in Avondale. Each session features practical strategies you can use right away, plus free tacos and coffee.
See upcoming events and register https://infomedia.com/events
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