Tech Startup Fundrage Turns Passion into Profit

This week we’re welcoming Maria Underwood, founder of the Chrome extension Fundrage that follows along as you read the news and allows you to donate to related nonprofits in real time. Maria had virtually no tech experience after a career in nonprofits, but decided to found Fundrage in 2017. Maria shares how she got started with sourcing funding, finding developers, and getting the word out about Fundrage. We also learn how Maria is constantly updating Fundrage based on feedback and how all feedback has the potential to be helpful.

Mentioned in this episode: 





Charity Navigator 

Innovation Depot 


Church Street Coffee and Books 


Keynote – Apple

Lunar Lab 


Hooked: How to Build Habit-Forming Products 


@SharonSaysSo on Instagram 

Fundrage Merch 

Media Bias Chart 

@FundRage on Instagram 

FundRage on Facebook

@CRollwagen on Instagram 

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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