“We’re Open” Is Just the Beginning: Laurin Humphries of Humphries Screen Printing on How Signage Can Build Your Brand and Keep Customers Loyal

Laurin Humphries, owner and founder of Humphries Screen Printing, joins Carrie this week on The Localist. Humphries provides screen printing and promotional products for events, which have obviously been impacted by the COVID shut downs. She tells us when she realized the pandemic was going to be a big deal, how they pivoted to meet new demands (masks are the new koozies), and how they have weathered the COVID storm. Masks and signage have been the bulk of pandemic-related requests they’ve received, and Laurin lists some great options for businesses to both communicate and make their customers feel safe. Laurin takes us back to her humble beginnings screen printing in a basement, tells us her networking strategy to grow the business, and explains how she capitalized on both her art degree and feedback from clients to gain a competitive edge. Laurin and Carrie wrap up with creative solutions Laurin has seen from businesses during quarantine, how to work with Laurin, and some key takeaways. 

Mentioned in this episode: 

Humphries Screen Printing

Humphries Screen Printing on Instagram

Hothouse Design Studio

Bella Canvas 

Telegraph Creative

Bham Strong 

We Are Magic – Telegraph Creative


Over Easy

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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