What is a theme?

Sam Humphries, Senior Designer at Infomedia, discusses the differences between pre-made themes and custom web designs. She explains how themes are typically used, what content you can easily change using a theme and why a theme might be tricky to manage. Since themes are often not as user-friendly as they appear, Sam advocates for custom web design as a better solution. She describes how custom web design keeps the client’s goals in mind throughout the process, ultimately creating a website that suits the client’s unique needs while being as user-friendly as possible.

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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