What is Google Analytics and how do I use it?

Pam Sanderson is Director of Account Development, Jill-of-all-Trades and Google Analytics guru at Infomedia. In this episode, she talks with Carrie about how Google Analytics can de-mystify how people interact with your website. Pam discusses how Analytics can help you find out who’s coming to your site and what they’re doing. She shares insight about how frequently you should monitor your Analytics; Pam recommends starting with a month’s worth of data to help you better recognize how traffic ebbs and flows on your website. Carrie and Pam move on to talk about one Infomedia client’s success story from using Google Analytics. The episode wraps with information about how Infomedia clients can take advantage of a free Google Analytics training with Pam. To learn more, contact Infomedia at 205-823-4440.

Mentioned in this episode:

Google Analytics

Google Tag Assistant

Google Analytics 101 Training with Infomedia

About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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