Strategizing for the 2020 Holiday Retail Season with Morgan JohnstonNovember 12, 2020
Morgan Johnston, artist and small shop owner in Birmingham, AL, joins Carrie on The Localist this week to talk about going into the holiday season as a small business owner during a pandemic. Morgan catches us up on what’s going on with her business, and how her art career has expanded the past few months. Morgan and Carrie touch on the elusive concept of balance that we all strive for, and how you have to know yourself (and your limits!) to even attempt balance. Morgan describes their strategy for helping people shop this season, and Carrie shares an idea for making a wishlist using Instagram. Community is an important part of Morgan’s shop’s mission, and she tells us how they’re maintaining community when gathering is difficult. Morgan and Carrie wrap up with reasons to shop local-ish, some projections for gifting this year, and how you can get your hands on some of Morgan’s art.