“We’re Open” Is Just the Beginning: Laurin Humphries of Humphries Screen Printing on How Signage Can Build Your Brand and Keep Customers LoyalJuly 16, 2020
Laurin Humphries, owner and founder of Humphries Screen Printing, joins Carrie this week on The Localist. Humphries provides screen printing and promotional products for events, which have obviously been impacted by the COVID shut downs. She tells us when she realized the pandemic was going to be a big deal, how they pivoted to meet new demands (masks are the new koozies), and how they have weathered the COVID storm. Masks and signage have been the bulk of pandemic-related requests they’ve received, and Laurin lists some great options for businesses to both communicate and make their customers feel safe. Laurin takes us back to her humble beginnings screen printing in a basement, tells us her networking strategy to grow the business, and explains how she capitalized on both her art degree and feedback from clients to gain a competitive edge. Laurin and Carrie wrap up with creative solutions Laurin has seen from businesses during quarantine, how to work with Laurin, and some key takeaways.