Decking the Halls: A Small Business Christmas Story


In this episode of The Localist, Carrie writes about decorating her former bookshop, Church Street Coffee & Books, for the Christmas season. Her family comes to help her, and they transform the shop from everyday bookstore to winter wonderland over one afternoon (and celebrate Thanksgiving, too).

This story is part of a series of short stories that will close out our 2024 season. This story originally ran on The Localist in 2020. Get physical copies of the stories by signing up for Carrie’s email list, or write your own stories by checking out her writing guide, “Words with Carrie.”

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About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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