In this episode of The Localist, host Carrie Rollwagen chats with Jim Watkins about his entrepreneurial journey with Sons Donuts and his previous success with Steel City Pops. Jim shares insights into the establishment and layout of his donut shop, highlighting their cost-effective, hands-on approach to construction and design that involved his sons and added a personal touch. Situated next to a Starbucks, Sons Donuts carved out a unique customer base with its innovative offerings like homemade flavored milks and high-quality espresso drinks, alongside fresh donuts prepared in an open kitchen that fosters a direct connection with customers. Carrie emphasizes the “food as theater” concept, which makes the dining experience at Sons engaging and memorable.
The episode also covers the background and evolution of Jim’s businesses. Jim reflects on the growth and operational challenges of Steel City Pops, which expanded rapidly and faced difficulties during and after the COVID-19 pandemic. He discusses the importance of mentorship, learning from other business ventures, and the value of hiring individuals with good attitudes and teachable skills. Despite the tough end of Steel City Pops, Jim remains connected to the brand and is invested in reviving quality products for a new generation. The conversation highlights the difficulties of maintaining transparency and managing public perceptions in the business world, along with the enduring importance of family, health and supportive entrepreneurial networks.
Mentioned in this episode:
Sons Donuts + Pops Website: https://www.sonsdonuts.com/
Sons Donuts + Pops Instagram: https://www.instagram.com/sonsdonutsandpops/
Dreamcakes Bakery: https://www.facebook.com/dreamcakesbham/
Church of Brook Hills: https://www.brookhills.org/
Southern Progress: https://en.wikipedia.org/wiki/Southern_Progress_Corporation
Steel City Pops: https://www.instagram.com/steelcitypops
Big Spoon Creamery: https://www.bigspooncreamery.com/
Ladybird Taco on The Localist: https://carrierollwagen.com/podcast-episodes/the-magic-behind-ladybird-taco/
Rougaroux: https://www.rougarouxbhm.com/
John Evans: https://www.villagelivingonline.com/business/the-wait-is-over927/
Lane Parke: www.laneparke.com
Church Street Coffee & Books: https://www.instagram.com/punchlovecoffee
Punch Love Coffee: https://www.instagram.com/punchlovecoffee
Infomedia: https://infomedia.com