Time Flies When You’re Buying Local: Here’s to 10 Years with the Localist

The creation of the new @ThinkLocalist Instagram account (go give it a follow!) inspired Carrie to look back at how The Localist got started, how it’s evolved, and where it’s going. Carrie examines how success is measured, how we all seem to struggle with imposter syndrome, and what’s kept her going these past 10 years. 2011 was a very different time: Carrie compares how the delivery of her message has changed, and explores her long-lasting complicated relationship with Target. Carrie wraps up with some habit changes, letting go of perfectionism, and goals for The Localist. 

Mentioned in this episode: 

@ThinkLocalist on Instagram 

Shop Small on Tumblr 

Shop Small post dealing with racial profiling

Over Easy

Good People Brewing 

Brick & Tin 

Urban Standard

Zoe’s in Forest Park

Little Professor

Jonathan Robinson, owner of Little Professor, on The Localist Podcast 

Charm on 2nd 

Church Street Coffee and Books 


Brian Teasley on The Localist Podcast 

Aaron Lane on The Localist Podcast 

Morgan Trinker

Kelly Cummings

Great Bear Wax Candles 

Piper & Leaf Tea Company


About Carrie

Carrie Rollwagen is host of the Localist podcast and cofounder of Church Street Coffee & Books. Currently, she works as Vice President of Strategic Planning at Infomedia, a web development company in Birmingham, Alabama. Find the Localist at @thinklocalist on Instagram and follow Carrie at @crollwagen.

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