Browse Episodes
Beyond the Brick and Mortar with Duquette Johnston
In this episode of The Localist, host Carrie Rollwagen speaks with musician and small business advocate Duquette Johnston about the evolution of his business, Club Duquette. Duquette recounts how the store, initially a brick-and-mortar establishment in Birmingham’s Woodlawn neighborhood, transitioned into an online store and lifestyle brand. Duquette and his wife, Morgan Jones Johnston, started…
Building a Creative Resource with Morgan Jones Johnston
In this episode of The Localist, host Carrie Rollwagen sits down with Morgan Jones Johnston, a full-time artist and creator of the workbook “Create Anyway: The Average Person’s Guide to Igniting Your Creative Spark.” The workbook was inspired by a widespread feeling of unease and longing for fulfillment, and it aims to help people recognize…
Starting a Side Hustle with Frosted by Lane
In the episode of The Localist, host Carrie Rollwagen interviews Alana Harmond about her journey in creating a successful side hustle. Alana began her business, Frosted by Lane, by launching an Instagram account and selling products within 24 hours. She started with product drops on Instagram, taking payments through Venmo, and later transitioned to a…
The Total Joint: Where PT Gets Personal
In this episode of The Localist, host Carrie Rollwagen sits down with Jimmy Dunn, the owner of The Total Joint, a physical therapy clinic with a personalized approach. Dunn discusses the variety of services offered at his clinic, such as appointment requests, free consultations and information on physical therapy and orthopedic surgery. He emphasizes the…
The Magic behind Ladybird Taco
In this episode of The Localist, host Carrie Rollwagen is joined by guests Brooks Veazey and Gabe Scott from Ladybird Taco. They discuss the significance of setting a positive tone and fostering a welcoming culture in their business. Gabe shares insights on genuine communication in the restaurant setting, highlighting Ladybird’s attentiveness to customers’ personal lives. …
Restoring WorkPlay’s Musical Legacy
In this episode of The Localist, host Carrie Rollwagen sits down with Johnny Grimes to explore the journey of restoring WorkPlay’s musical legacy. Johnny shares the fascinating story behind acquiring and renovating the 30,000-square-foot event space in Birmingham, which includes three concert areas, two recording studios, office space and an expanded bar. They dive into…
About the Localist Podcast
@crollwagen on InstagramA conversation with local makers and independent entrepreneurs.
Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.
First-hand accounts of running a business
As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.
The Localist Team
Carrie Rollwagen
Host
Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.
Taylor Davis
Show Runner
Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.
Jen Tucker
Outreach Manager
Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.
Alana Harmond
Promotions Manager
Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.





