The Localist Podcast

A Podcast for Local Businesses (and the People Who Love Them)

Wherever you are on your entrepreneurial journey — whether your business is already thriving, you’re getting excited about your first big idea, or you’re interested in learning more about local business — you’ll find your community on the Localist podcast with Carrie Rollwagen.

The Localist

Browse Episodes

Hosting Great Events with Workshop Local

Workshop Local

In this episode of The Localist, host Carrie Rollwagen chats with guest Katherine Thrower, the owner of Workshop Local. Katherine shares insights on creating and hosting memorable and effective events. Topics covered include the importance of a suitable venue and tailored amenities, the balance between high-tech needs and personal interaction and the significance of choosing…

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Growing Fast with Intention

Cala Coffee

In this episode of The Localist, host Carrie Rollwagen chats with Josh and Mel Cosio, founders of Cala Coffee. They explore the origins and growth of their business, which is fueled by a love for coffee and community. The heart of their mission is to use coffee as a catalyst for bringing people together, with…

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tim, michael and jacob from gladys improv

Faraway Theater Is Making It Up As They Go

Gladys Improv

This episode features a conversation between host Carrie Rollwagen and Michael Greene, co-owner of Faraway Theater. They discuss the origins of Faraway Theater and improv group Gladys, Michael’s journey through the improv world, the group’s approach to teaching improv and fostering a community, the business aspect of running the theater and the different courses and…

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Little Professor Goes Off-Script with “A Little Bookish” Podcast

Little Professor

In this episode of The Localist, host Carrie Rollwagen chats with Meredith Robinson and McCall Hardison, who also host a podcast called A Little Bookish and work together at Little Professor Bookshop in Pepper Place. The episode opens with a discussion on podcasting — their reasons for podcasting, what it’s like to host a podcast…

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seasick records exterior

Seasick Records Succeeds by Building Community

Seasick Records

In this episode of The Localist, host Carrie Rollwagen talks with Daniel Drinkard, owner of Seasick Records, about owning a local music store and balancing the revival of vinyl with the practicalities of offering CDs and tapes. They delve into the community-centric events of Record Store Day, the thoughtful approach to merchandising, and the importance…

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The Localist Returns: What’s in Store for the Upcoming Season

Carrie Rollwagen

In this episode of the Localist, host Carrie Rollwagen announces our podcast’s return from an extended hiatus and shares plans for new weekly episodes every Tuesday. Highlights of the upcoming season include celebrating Record Store Day and Independent Bookstore Day, as well as features on a local coffee shop, a local theater and more.  Carrie…

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About the Localist Podcast

@crollwagen on Instagram

A conversation with local makers and independent entrepreneurs.

Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.

First-hand accounts of running a business

As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.

The Localist Team

carrie rollwagen in a bookstore
Carrie Rollwagen
Host

Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.

taylor davis headshot
Taylor Davis
Show Runner

Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.

jen tucker headshot
Jen Tucker
Outreach Manager

Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.

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Alana Harmond
Promotions Manager

Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.

The Localist Reviews

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A Gem! I just discovered this podcast and let me tell you, I’m glad I did! The conversations are natural and easy going but you can also tell that Carrie has put a lot of thought and care in her questions. And I love that she’s also in Alabama!

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A Must-Listen for Those Who Love Local! So excited to listen to Carrie’s new podcast! Whether you’re a small business owner, freelancer or just looking to get inspired — Carrie offers a wealth of information from the many skills she’s picked up throughout her diverse careers. I can’t wait to hear who she brings on The Localist!

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Great Podcast! I just happened upon this podcast and It is really good. It gives really great tips and I especially liked the newest podcast about maintaining company culture in the current work from home environment.

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Carrie has an obvious talent for storytelling and making an interview more of an engaging conversation. I’ve been a listener as well as a podcast guest and I’m in awe of Carrie’s ability to connect her guests’ experiences with something helpful and relevant to a wide range of listeners, whether or not they are local to Birmingham, Alabama. I also strongly suggest her book if you are into localism!

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Lovely listen — I loved the “In Search Of The Perfect Storefront.” I found it entertaining, yet super informative. I even took notes, who am I?

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