The Localist Podcast

A Podcast for Local Businesses (and the People Who Love Them)

Wherever you are on your entrepreneurial journey — whether your business is already thriving, you’re getting excited about your first big idea, or you’re interested in learning more about local business — you’ll find your community on the Localist podcast with Carrie Rollwagen.

The Localist

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Reinventing Your Business: Second Time Around, Twice As Hard

Solo

This week on The Localist, Carrie is tackling the tough topic of reinvention. Every business owner is familiar with the excitement of starting a new adventure, but what do you do when the adventure shifts and you have to rework the idea? Carrie describes her struggles with realizing aspects of a project are no longer…

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How to Run an Instagram Giveaway: The Good, the Bad and the Annoying

Solo

This week on The Localist, Carrie is diving into her experience hosting Instagram giveaways. Carrie details the handful of giveaways she’s done with her new Instagram account, @ThinkLocalist, including the reasons why she chose to do giveaways, the pros and cons of giveaways, and the factors to consider before doing your own giveaway. Carrie breaks…

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About the Localist Podcast

@crollwagen on Instagram

A conversation with local makers and independent entrepreneurs.

Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.

First-hand accounts of running a business

As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.

The Localist Team

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Carrie Rollwagen
Host

Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.

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Taylor Davis
Show Runner

Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.

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Jen Tucker
Outreach Manager

Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.

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Alana Harmond
Promotions Manager

Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.

The Localist Reviews

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A Gem! I just discovered this podcast and let me tell you, I’m glad I did! The conversations are natural and easy going but you can also tell that Carrie has put a lot of thought and care in her questions. And I love that she’s also in Alabama!

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A Must-Listen for Those Who Love Local! So excited to listen to Carrie’s new podcast! Whether you’re a small business owner, freelancer or just looking to get inspired — Carrie offers a wealth of information from the many skills she’s picked up throughout her diverse careers. I can’t wait to hear who she brings on The Localist!

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Great Podcast! I just happened upon this podcast and It is really good. It gives really great tips and I especially liked the newest podcast about maintaining company culture in the current work from home environment.

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Carrie has an obvious talent for storytelling and making an interview more of an engaging conversation. I’ve been a listener as well as a podcast guest and I’m in awe of Carrie’s ability to connect her guests’ experiences with something helpful and relevant to a wide range of listeners, whether or not they are local to Birmingham, Alabama. I also strongly suggest her book if you are into localism!

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Lovely listen — I loved the “In Search Of The Perfect Storefront.” I found it entertaining, yet super informative. I even took notes, who am I?

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