Browse Episodes
Strengthening Your Ecommerce Website with Pam Sanderson
Pam Sanderson, director of account development at Infomedia, is back on the podcast with a deep dive into ecommerce. Pam and Carrie start out with common pitfalls in ecommerce, the value in testing your website (don’t forget mobile!), and the importance of having well defined conversion goals to measure success. They touch on product entry,…
Creatives Need Contracts: Negotiation and Fine Print with Attorney and Influencer Kameron Monet
Kameron Monet Buckner is back on The Localist this week not only as an attorney, but also as a full time influencer! Shortly after Kameron’s first episode, she took the leap to pursue being an influencer and full time content creator. Kameron and Carrie dive into negotiating with brands and creating contracts (don’t do business…
Online Sales Save the Day for Piper & Leaf Tea Co.
This week on The Localist, Connor Knapp, co-founder and co-owner of Piper & Leaf Tea Co., Connor was on the podcast just over a year ago and describes the rollercoaster of a year, including how online sales saved the business, and how this weird transition period we’re in now is just as tough in some…
Working Relationships: Sister Companies and Family-Owned Business with Jason Lovoy
This week on The Localist Jason Lovoy, president of both Infomedia and Uptick Marketing in Birmingham, AL, joins Carrie to talk about the history and dynamics of the two sister companies. Jason describes the evolution of the relationship between the two companies, and Carrie has some theories behind both the harder times and the happier…
Fight Financial Imposter Syndrome with Business Money Basics
This week on The Localist, Carrie is diving into the world of business finances. Carrie was inspired to talk about this after participating in a SharkTank-like contest at a local high school. A lot of the projects had a common theme: underestimating how much funding their ideas would need. And this common theme isn’t specific…
Welcome to the Ghost Kitchen: bowl. Birmingham’s Fresh Take on Takeout
This week on The Localist, Neal Sims, chef de cuisine at bowl., is joining Carrie to tell us all about ghost kitchens, a concept new to Birmingham and spearheaded by the team behind Brick & Tin. Neal tells Carrie bowl.’s approach to menu, and their ethos behind local produce and sustainability. Neal and Carrie touch…
About the Localist Podcast
@crollwagen on InstagramA conversation with local makers and independent entrepreneurs.
Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.
First-hand accounts of running a business
As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.
The Localist Team
Carrie Rollwagen
Host
Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.
Taylor Davis
Show Runner
Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.
Jen Tucker
Outreach Manager
Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.
Alana Harmond
Promotions Manager
Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.
The Localist Reviews
A Gem! I just discovered this podcast and let me tell you, I’m glad I did! The conversations are natural and easy going but you can also tell that Carrie has put a lot of thought and care in her questions. And I love that she’s also in Alabama!
A Must-Listen for Those Who Love Local! So excited to listen to Carrie’s new podcast! Whether you’re a small business owner, freelancer or just looking to get inspired — Carrie offers a wealth of information from the many skills she’s picked up throughout her diverse careers. I can’t wait to hear who she brings on The Localist!
Great Podcast! I just happened upon this podcast and It is really good. It gives really great tips and I especially liked the newest podcast about maintaining company culture in the current work from home environment.
Carrie has an obvious talent for storytelling and making an interview more of an engaging conversation. I’ve been a listener as well as a podcast guest and I’m in awe of Carrie’s ability to connect her guests’ experiences with something helpful and relevant to a wide range of listeners, whether or not they are local to Birmingham, Alabama. I also strongly suggest her book if you are into localism!
Lovely listen — I loved the “In Search Of The Perfect Storefront.” I found it entertaining, yet super informative. I even took notes, who am I?