Browse Episodes
Transitioning from Wholesale to Brick-and-Mortar with June Roasters
This week Jimmy Truong, owner and founder of June Roasters, joins the podcast to dive into the world of coffee! June Roasters started out as Epilogue and mostly focused on wholesale, but Jimmy knew a change was inevitable. He describes that process as well as the meaning behind the name June and what he envisions…
Getting Back on Track When You’re off the Rails
This week, Carrie is diving into how to get back on track (and how to find a track if you didn’t have one to begin with!). Going beyond just Googling for tips, Carrie breaks down actual strategies and ways to implement them, including how to identify what you’re actually struggling with and defining your vision.…
Making a Career from What You Love with Wess Gregg of Sanctum Tattoos & Comics
Wess Gregg, co-owner of Sanctum Tattoos and Comics, is on the podcast this week to give us a peek behind the curtain of running a comic shop. Wess describes how his years of experience in the comic book world gave him an advantage when opening Sanctum, but also shares the areas where he needed some…
A Get-Started Guide to Ads on Instagram and Facebook with Michael Kierspe
Michael Kierspe of Infomedia joins Carrie to dive into the world of digital marketing. We may have a love-hate relationship with digital marketing, but it’s a necessary evil. Approaching it with authenticity in your business is a gamechanger, and Michael breaks down how to do that, the dos and don’ts of getting started, and how…
Bringing Science to the People: Dr. Bertha Hidalgo’s Journey from Fashion Influencer to Science Educator
This week, Dr. Bertha Hidalgo, epidemiologist, assistant professor, associate scientist, and influencer joins Carrie to dive into influencing in the time of covid. Dr. Hidalgo breaks down how she got started in social media and how her platform started evolving, even before the pandemic. Dr. Hidalgo isn’t a stranger to imposter syndrome, but she describes…
Best Practices for Communicating Holiday Hours (Mini Episode)
With the 4th of July holiday upon us, Carrie is diving into best practices for communicating with your customers and clients around holiday hours. The more your customers understand what to expect, the more likely they are to buy from you! Carrie breaks down exactly what you can say in your social posts and gives…
About the Localist Podcast
@crollwagen on InstagramA conversation with local makers and independent entrepreneurs.
Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.
First-hand accounts of running a business
As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.
The Localist Team
Carrie Rollwagen
Host
Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.
Taylor Davis
Show Runner
Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.
Jen Tucker
Outreach Manager
Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.
Alana Harmond
Promotions Manager
Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.
The Localist Reviews
A Gem! I just discovered this podcast and let me tell you, I’m glad I did! The conversations are natural and easy going but you can also tell that Carrie has put a lot of thought and care in her questions. And I love that she’s also in Alabama!
A Must-Listen for Those Who Love Local! So excited to listen to Carrie’s new podcast! Whether you’re a small business owner, freelancer or just looking to get inspired — Carrie offers a wealth of information from the many skills she’s picked up throughout her diverse careers. I can’t wait to hear who she brings on The Localist!
Great Podcast! I just happened upon this podcast and It is really good. It gives really great tips and I especially liked the newest podcast about maintaining company culture in the current work from home environment.
Carrie has an obvious talent for storytelling and making an interview more of an engaging conversation. I’ve been a listener as well as a podcast guest and I’m in awe of Carrie’s ability to connect her guests’ experiences with something helpful and relevant to a wide range of listeners, whether or not they are local to Birmingham, Alabama. I also strongly suggest her book if you are into localism!
Lovely listen — I loved the “In Search Of The Perfect Storefront.” I found it entertaining, yet super informative. I even took notes, who am I?