Browse Episodes
Everything You Need to Know to Plan Your Website Relaunch
Leslie Johnson, Project Management Lead at Infomedia, is on the podcast this week to kick off our website series: For the next few episodes we’ll be talking to experts about best practices for setting up or launching a website and everything involved in that process! Leslie has a decade of experience in managing website projects…
Should Nonprofits Follow the For-Profit Model? With Elisa Munoz
Elisa Munoz, Executive Director of New Orleans Food Policy Action Council, is on the podcast this week to dive into the world of nonprofits! Elisa has been working in the nonprofit space for over a decade and breaks down the difference in nonprofit organizations versus for profit businesses, including misconceptions, funding, and the nonprofit industrial…
How to Find the Best Local Spots When You’re Traveling
Carrie is back this week with a solo episode inspired by her recent travels. We know where and how to shop local when we’re at home, but it can be a completely different ball game when we’re traveling. Carrie breaks down her best tips for finding great local food and drink, how to sort through…
Behind the Scenes at the Localist: Meet the Team
This week, we’re taking you behind the scenes and introducing our team members! Alana, outreach manager, is the newest addition with a passion for plants and a history in retail. Brad, sound engineer from the beginning, is a musician and general local music culture enthusiast. Michelle, show runner from the start, is a book lover…
Results-Based Branding with Emily Wells Design
Emily Wells, brand identity designer and consultant, joins the podcast this week to dive into intentional branding. Emily knows through years of experience that cohesiveness in branding makes a business owner’s life so much easier. She breaks down her methods for finding your niche, clarifying your goals, and honing your brand to reach your desired…
Rapid Growth: Botanica Houseplant Shop Branches out with New Locations
Caitlin Hastings, owner of Botanica Houseplant Shop, is on the podcast this week to dive into the business of houseplants! During the pandemic, the houseplant business boomed for Caitlin, leading her to open two additional locations. Caitlin and Carrie get into how Botanica started as a pop up and consulting business, what her goals were…
About the Localist Podcast
@crollwagen on InstagramA conversation with local makers and independent entrepreneurs.
Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.
First-hand accounts of running a business
As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.
The Localist Team
Carrie Rollwagen
Host
Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.
Taylor Davis
Show Runner
Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.
Jen Tucker
Outreach Manager
Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.
Alana Harmond
Promotions Manager
Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.





