The Localist Podcast

A Podcast for Local Businesses (and the People Who Love Them)

Wherever you are on your entrepreneurial journey — whether your business is already thriving, you’re getting excited about your first big idea, or you’re interested in learning more about local business — you’ll find your community on the Localist podcast with Carrie Rollwagen.

The Localist

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carrie rollwagen recording a podcast

New Year Goals that Actually Work

The Localist Podcast is back with a brand new series to kick off 2022! The new year is a perfect time to both reflect and set new goals, and that’s exactly what Carrie is diving into today. She breaks down what this series is (and Isn’t), her best tips for setting yourself up for success,…

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janna stevens holds skates

When It Comes to Websites, Planning Is Half the Battle

Janna Stevens

We’re wrapping up our website series this week with Janna Stevens, small business owner and Head of Project Strategy at Infomedia! Janna worked on Carrie’s website redesign, but she’s also working on her own website! We learn more about Janna’s business, The Skating Yogi, and her experience with the branding and website process. Janna and…

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localist logo

Why Logo and Branding Are Worth the Investment

Sam Humphries and Caleb Chancey

We’re continuing our website/brand design series with Sam Humphries, Art Director, and Caleb Chancey, Creative Director, from Infomedia. Sam and Caleb both worked on redesigning Carrie’s website (launching soon!), and break down that process from start to finish. We get into what ideas Carrie started out with, what Sam and Caleb considered, and why branding…

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Everything You Need to Know to Plan Your Website Relaunch

Leslie Johnson

Leslie Johnson, Project Management Lead at Infomedia, is on the podcast this week to kick off our website series: For the next few episodes we’ll be talking to experts about best practices for setting up or launching a website and everything involved in that process! Leslie has a decade of experience in managing website projects…

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Should Nonprofits Follow the For-Profit Model? With Elisa Munoz

Elisa Munoz

Elisa Munoz, Executive Director of New Orleans Food Policy Action Council, is on the podcast this week to dive into the world of nonprofits! Elisa has been working in the nonprofit space for over a decade and breaks down the difference in nonprofit organizations versus for profit businesses, including misconceptions, funding, and the nonprofit industrial…

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About the Localist Podcast

@crollwagen on Instagram

A conversation with local makers and independent entrepreneurs.

Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.

First-hand accounts of running a business

As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.

The Localist Team

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Carrie Rollwagen
Host

Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.

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Taylor Davis
Show Runner

Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.

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Jen Tucker
Outreach Manager

Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.

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Alana Harmond
Promotions Manager

Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.

The Localist Reviews

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A Gem! I just discovered this podcast and let me tell you, I’m glad I did! The conversations are natural and easy going but you can also tell that Carrie has put a lot of thought and care in her questions. And I love that she’s also in Alabama!

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A Must-Listen for Those Who Love Local! So excited to listen to Carrie’s new podcast! Whether you’re a small business owner, freelancer or just looking to get inspired — Carrie offers a wealth of information from the many skills she’s picked up throughout her diverse careers. I can’t wait to hear who she brings on The Localist!

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Great Podcast! I just happened upon this podcast and It is really good. It gives really great tips and I especially liked the newest podcast about maintaining company culture in the current work from home environment.

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Carrie has an obvious talent for storytelling and making an interview more of an engaging conversation. I’ve been a listener as well as a podcast guest and I’m in awe of Carrie’s ability to connect her guests’ experiences with something helpful and relevant to a wide range of listeners, whether or not they are local to Birmingham, Alabama. I also strongly suggest her book if you are into localism!

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Lovely listen — I loved the “In Search Of The Perfect Storefront.” I found it entertaining, yet super informative. I even took notes, who am I?

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