Podcasts Episodes

Courtenay Rollwagen is back on The Localist this week to talk about supporting essential workers during the pandemic. Courtenay and Carrie give great tips on how to be a better customer, including best practices for ordering food, what to pay attention to while out and about, and what to do when you see a customer behaving poorly. The customer is not always right during a pandemic, and Courtenay and Carrie point out reasons why some things may have changed at your favorite local spot. They wrap up with a few golden rules: tip well, have a sense of humor, and be kind! 

This week on The Localist, Curtis Bridges, principal planner for the city of Charlotte, NC, and president of the Belmont Community Association, joins Carrie to dive into city planning. Curt and Carrie start off with how small businesses contribute to building communities and invigorating neighborhoods. Curt breaks down the difference between HOAs, neighborhood associations, and everything in between, and how to find (or create) an association for your neighborhood.

This week on The Localist, Brandon Loper and Trent Stewart, co-owners of Golden Age Wine in Mountain Brook, AL, tell us how they jumped on an opportunity before they opened their doors, and how they continually reinvented their business model when the pandemic hit. The pair also had to navigate website upgrades, antiquated state liquor laws, and lobbying City Council to make changes in the community.

This week on the Localist, Carrie is joined by friend and fellow entrepreneur Kelly Cummings. They dive into Kelly’s newest project, @TheDailyDoBetter, and decide to create Localist Love Letters to encourage positive Google Reviews for local businesses. They give listeners a head start on Localist Love Letters and give excellent tips for what to consider when leaving a review, tell us why reviews are so important to local businesses, and detail their own personal strategies for reviews. 

The creation of the new @ThinkLocalist Instagram account (go give it a follow!) inspired Carrie to look back at how The Localist got started, how it’s evolved, and where it’s going. Carrie examines how success is measured, how we all seem to struggle with imposter syndrome, and what’s kept her going these past 10 years. 2011 was a very different time: Carrie compares how the delivery of her message has changed, and explores her long-lasting complicated relationship with Target. Carrie wraps up with some habit changes, letting go of perfectionism, and goals for The Localist. 

This week on The Localist, Carrie is back to discuss one of 2020’s most common business strategies: the pivot. Carrie dives into revisiting your business model with The Localist as an example for tailoring your model to fit a change in context, giving a few resources for updating (or creating!) a marketing plan, creating a minimum viable product, and letting go of perfectionism.