Quarantine changed the context of convenience for small businesses, and Carrie wonders if that change is permanent, and what the ramifications of that may be. Carrie believes customers are going to expect businesses to stand for something more than just profits, and addresses how business owners can respond amidst decision fatigue and uncertainty. Carrie wraps up by encouraging listeners to tap into their creativity, and examine what you may need to leave behind to move forward.
Podcasts Episodes
New Year, New Taxes: Small Business Accounting Tips with CPA Michael Dollins
This week on The Localist, Carrie is back to regularly scheduled programming with guest Michael Dollins! Michael is a CPA and Carrie’s personal accountant, and he’s here to help demystify (and help everyone be less afraid of!) taxes. January is the best time to prep your finances for the year ahead, and Michael gives us his best tips for making your taxes easier. Michael and Carrie discuss if you really need to hang on to your receipts, what you can actually write off, and how to handle income from apps like Venmo. Michael and Carrie wrap up with how to avoid audits, quarterly taxes versus annual taxes, and how to handle your stimulus check.
Resolutions for a Profitable New Year
This week on The Localist, Carrie is diving into resolutions. Everyone has had their fair share of resolutions that didn’t stick, but Carrie shares ideas for business resolutions that are approachable, not overwhelming. As a former business owner and current entrepreneur, Carrie has tested out these tips, including building an email list, honing her brand, and asking for help.
A Long Winter’s Night: A Localist Christmas Story
Carrie is back this week with the final installment of the small business holiday stories. The old adage “what goes up must come down” is especially true for a small business owner in their first year after the adrenaline of the holiday rush wears off. Carrie describes the immense joy she felt when she realized the shop had met its holiday goals before she left town for Christmas. What follows are a few bad decisions, a bad Christmas gift, absent traditions, a panic attack, and, ultimately, gratitude.
Christmas on Church Street: A Localist Christmas Story
This week, Carrie is back with another tale of navigating the holidays as a small business owner. Working in retail can be a tough experience on the best day, but it’s a special kind of challenge at the holidays. Carrie shares her fear about preserving her love of Christmas while owning a small business, as well as the things she misses not being in that role now. Small shops work hard to invoke the magic of Christmas, and Carrie gives us some ideas on how we can return the favor this year.
Decking the Halls: A Localist Christmas Story
This week, Carrie is back with another story from her experience owning a small business during the holiday season. We all love the magical feeling that Christmas decorations bring, and local shops are no exception. However, that magic doesn’t happen all on its own! Carrie tells the story of her first Christmas decorating the shop with the help of her family. The Rollwagens know how to tackle a project, and things go well until Cal finds a way to inject a little chaos into the situation.
The Starbucks Experience: A Localist Christmas Story
The Localist Podcast is mixing it up for the month of December! Carrie is going solo and bringing you stories from the front lines of small businesses during the holidays. This week, Carrie describes her first experience at a Starbucks corporate event with her then-manager and future business partner, Cal. Carrie was a bit shell-shocked by the cult-like enthusiasm, and discovered that sarcasm is not always the answer. Hilarity ensues as the event devolves into chants (definitely cultish, right?!), and Cal saves the day with his ridiculous antics.
How can I shop local this holiday season?
Infomedia is a web service company that builds, updates, hosts and maintains websites for our clients — many of whom are…
The Business of Being Santa Claus
This week on The Localist, Carrie is joined by Rick Rosenthal, professional Santa and owner of the Northern Lights Santa Academy and the National Santa Agency. Rick is an unsurprisingly jolly and charismatic guy, but he’s also a savvy businessman. Rick shares what they teach at the Santa Academy, like the business of being Santa, ethics, and even hair care (it's more complicated than you think!). Rick and Carrie then talk about how Santa is adjusting to life in a pandemic and what Zoom meetings with Santa are like (they didn’t have that during the 1918 pandemic!).
What happens on a photoshoot?
If a photoshoot turns out badly, it’s normally because expectations aren’t set well in pre-production. Infomedia Creative Directory, Caleb Chancey, returns…