Podcasts Episodes

Pam Sanderson, director of account development at Infomedia, is back on the podcast with a deep dive into ecommerce. Pam and Carrie start out with common pitfalls in ecommerce, the value in testing your website (don’t forget mobile!), and the importance of having well defined conversion goals to measure success. They touch on product entry, product photos, different shipping methods and their preferred ecommerce platforms. Full show notes at localistpodcast.com.

Kameron Monet Buckner is back on The Localist this week not only as an attorney, but also as a full time influencer! Shortly after Kameron’s first episode, she took the leap to pursue being an influencer and full time content creator. Kameron and Carrie dive into negotiating with brands and creating contracts (don’t do business in the DMs!). They wrap up with setting boundaries for yourself to avoid burnout, Kameron’s viral reels, and the importance of having a support group you can relate to.

This week on The Localist, Connor Knapp, co-founder and co-owner of Piper & Leaf Tea Co., Connor was on the podcast just over a year ago and describes the rollercoaster of a year, including how online sales saved the business, and how this weird transition period we’re in now is just as tough in some ways as the beginning of the pandemic. Connor and Carrie discuss how restrictions have hit the food and beverage industry particularly hard and discuss open book management. Full show notes at localistpodcast.com.

This week on The Localist Jason Lovoy, president of both Infomedia and Uptick Marketing in Birmingham, AL, joins Carrie to talk about the history and dynamics of the two sister companies. Jason describes the evolution of the relationship between the two companies, and Carrie has some theories behind both the harder times and the happier times (Carrie has insider info since she’s the VP at Infomedia!).

This week on The Localist, Carrie is diving into the world of business finances. Carrie was inspired to talk about this after participating in a SharkTank-like contest at a local high school. A lot of the projects had a common theme: underestimating how much funding their ideas would need. And this common theme isn’t specific to high school students; many entrepreneurs underestimate the funding they’ll need as well. Carrie points out that the math is actually pretty basic, the terminology is Googleable, and there is a simple formula to figure out profit.