The Localist Podcast

A Podcast for Local Businesses (and the People Who Love Them)

Wherever you are on your entrepreneurial journey — whether your business is already thriving, you’re getting excited about your first big idea, or you’re interested in learning more about local business — you’ll find your community on the Localist podcast with Carrie Rollwagen.

The Localist

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Chris Palmer, founder of Green Garage, guest on The Localist podcast episode about why treating people well is good business

Why Treating People Well Is Good Business | Chris Palmer, Green Garage

Chris Palmer

Show Notes In an industry where customers expect to be disappointed, Green Garage has built a reputation for being different. The reason comes down to something deceptively simple: treating people well. In this episode of The Localist podcast, Carrie Rollwagen sits down with Chris Palmer, founder of Green Garage, an auto repair shop in Birmingham’s…

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Caleb Chancey, Creative Director at Infomedia, guest on The Localist podcast episode about how good brands evolve as business grows

How Good Brands Evolve as Business Grows | Caleb Chancey of Infomedia

Caleb Chancey

Show Notes Your brand is more than your logo. It’s also the gut reaction someone has the moment they encounter your business, and it’s always changing.In this episode of The Localist podcast, host Carrie Rollwagen sits down with Caleb Chancey, Creative Director at Infomedia, to answer real branding questions submitted by small business owners through…

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Burt Davis wearing a DaySol Coffee shirt speaking into a microphone during a podcast interview on The Localist.

From Garage to Roastery | Daysol Coffee

Bert Davis

Show Notes From Backyard Roasting to Birmingham Roastery: The DaySol Coffee Journey What starts as curiosity can turn into something much bigger. In this episode of The Localist, Carrie Rollwagen sits down with Bert Davis, co-owner of DaySol Coffee, to talk about how a backyard coffee roasting hobby in Colorado grew into a thriving specialty…

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Why Customer Experience Is the Ultimate Business Hack with Jarrod Morgan

Jarrod Morgan

Show Notes In this episode of The Localist, host Carrie Rollwagen chats with entrepreneur Jarrod Morgan, co-founder of ProctorU, a tech company that revolutionized remote test proctoring. Jarrod shares the origin story of ProctorU, how it grew from a university side project to a global business—especially during the COVID-19 pandemic—and the wild stories that came…

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Relationships Come First at Son of a Butcher

Brian McMillan, Specialty Director at Evans John Litzinger, Head Cheesemonger

In this episode of The Localist, host Carrie Rollwagen talks with Brian McMillan and John Litzinger of The Son of a Butcher, a Birmingham-based butcher shop that grew out of Evans Meats during the early days of the COVID-19 pandemic. What started as curbside meat sales quickly turned into a thriving retail shop in Pepper…

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About the Localist Podcast

@crollwagen on Instagram

A conversation with local makers and independent entrepreneurs.

Author and local business advocate Carrie Rollwagen invites mom-and-pops, freelancers, side hustlers, and start-up founders to talk about the ins and outs of how they got their start, the pros and cons of owning your own business, how they handle the hard stuff, and yes, even the mistakes they’ve made along the way. Carrie and her guests get into the nitty-gritty details: staffing, funding, hiring, and inspiring — and everything in between.

First-hand accounts of running a business

As a former small business owner, Carrie knows the struggles and triumphs of owning a business first-hand, and that experience helps her ask questions that are often ignored — questions about failure as well as success, and details about exactly how entrepreneurs face challenges, grow their businesses and work with their staffs.

The Localist Team

carrie rollwagen in a bookstore
Carrie Rollwagen
Host

Carrie produces and hosts the podcast. She’s author of the Localist book, co-founder of Church Street Coffee & Books and VP of Infomedia.

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Taylor Davis
Show Runner

Taylor keeps the podcast running and makes sure the rest of us stay on track. She’s also a videographer, photographer and marketing specialist.

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Jen Tucker
Outreach Manager

Jen handles booking for the podcast and makes sure guests are prepped and welcomed when they visit our studio.

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Alana Harmond
Promotions Manager

Alana manages our YouTube channel and handles show notes, as well as helping concept our promotions strategies.

The Localist Reviews

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A Gem! I just discovered this podcast and let me tell you, I’m glad I did! The conversations are natural and easy going but you can also tell that Carrie has put a lot of thought and care in her questions. And I love that she’s also in Alabama!

ChelseaR83
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A Must-Listen for Those Who Love Local! So excited to listen to Carrie’s new podcast! Whether you’re a small business owner, freelancer or just looking to get inspired — Carrie offers a wealth of information from the many skills she’s picked up throughout her diverse careers. I can’t wait to hear who she brings on The Localist!

SarahCook323
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Great Podcast! I just happened upon this podcast and It is really good. It gives really great tips and I especially liked the newest podcast about maintaining company culture in the current work from home environment.

Fun for a dollar
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Carrie has an obvious talent for storytelling and making an interview more of an engaging conversation. I’ve been a listener as well as a podcast guest and I’m in awe of Carrie’s ability to connect her guests’ experiences with something helpful and relevant to a wide range of listeners, whether or not they are local to Birmingham, Alabama. I also strongly suggest her book if you are into localism!

Tacheek
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Lovely listen — I loved the “In Search Of The Perfect Storefront.” I found it entertaining, yet super informative. I even took notes, who am I?

whyyamiiwriitingthiis
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