If you’re a business owner, featuring your staff on your website with photos and bios are a great way to boast…
Podcasts Episodes
How to Find the Best Local Spots When You’re Traveling
Carrie is back this week with a solo episode inspired by her recent travels. We know where and how to shop local when we’re at home, but it can be a completely different ball game when we’re traveling. Carrie breaks down her best tips for finding great local food and drink, how to sort through reviews, and how to avoid getting hangry on vacation. She also reminds us that we don’t have to be perfect — shopping local-ish is great, too! Carrie then drops some great recommendations for anyone in or traveling to Vancouver, WA!
Why do stock photos look fake?
Stock imagery is meant to be a baseline, simple, literal interpretation of something you search for. It’s meant to be as…
Behind the Scenes at the Localist: Meet the Team
This week, we’re taking you behind the scenes and introducing our team members! Alana, outreach manager, is the newest addition with…
What are canonical links?
If you have a single page that is accessible by multiple URLs, or if you have multiple pages that have similar…
Results-Based Branding with Emily Wells Design
Emily Wells, brand identity designer and consultant, joins the podcast this week to dive into intentional branding. Emily knows through years…
What are RAW and HEIC images?
RAW is a file format that is usually the largest file size with the most information in that image. If you…
Rapid Growth: Botanica Houseplant Shop Branches out with New Locations
Caitlin Hastings, owner of Botanica Houseplant Shop, is on the podcast this week to dive into the business of houseplants! During the pandemic, the houseplant business boomed for Caitlin, leading her to open two additional locations. Caitlin and Carrie get into how Botanica started as a pop up and consulting business, what her goals were with opening a store, and how that has evolved over the years. Caitlin also describes her social media strategy, her genius method for hiring, and how she networks to promote the business. Full show notes at Localist Podcast.com.
What is a lead generator?
In the context of digital marketing, a lead generator is a tool or piece of content that drives leads to your…
How to Read Books: From Choosing the Right Title to Knowing When to Quit
Carrie is back this week with a solo episode diving into business books! And don’t let that scare you if you’re…