Podcasts Episodes

Jessica Hinton, creative director & founder of Empress Stationery, is on the podcast this week to dive into growing her business, social media strategy, time management, and more. Empress started out as a side hustle, but quickly became her passion. Jessica dives into how Empress became her main hustle, how her focus has evolved over the years, and how she navigated the early days of Instagram. Jessica and a fellow entrepreneur developed a hugely successful internship handbook, and she details her strategy with interns now and how that has changed over the years. Full show notes at LocalistPodcast.com. 

We’ve got a short and sweet mini episode for you with Jimmy Truong of June Roasters! Jimmy was on the podcast last week and got into the details of the coffee world, but we didn’t get to cover pop ups. Jimmy kindly chatted with us for a few minutes about the ins and outs of pop ups: how he ran his, his process and equipment, and what he learned from doing them. 

This week Jimmy Truong, owner and founder of June Roasters, joins the podcast to dive into the world of coffee! June Roasters started out as Epilogue and mostly focused on wholesale, but Jimmy knew a change was inevitable. He describes that process as well as the meaning behind the name June and what he envisions for the future. Mistakes are also inevitable, and Carrie and Jimmy talk about the mistakes Jimmy made early on (he now encourages everyone to get a lawyer from the beginning!). Jimmy describes how he is preparing to be a boss and how he hopes to involve his staff in the business.

This week, Carrie is diving into how to get back on track (and how to find a track if you didn’t have one to begin with!). Going beyond just Googling for tips, Carrie breaks down actual strategies and ways to implement them, including how to identify what you’re actually struggling with and defining your vision. Inspiration and motivation are incredibly important but can be elusive, so Carrie has tips for finding those, too! 

Wess Gregg, co-owner of Sanctum Tattoos and Comics, is on the podcast this week to give us a peek behind the curtain of running a comic shop. Wess describes how his years of experience in the comic book world gave him an advantage when opening Sanctum, but also shares the areas where he needed some guidance. Wess and Carrie then get into how he and his business partner, Aaron, manage running two separate businesses under the same roof (and LLC), and what surprised Wess about owning a business. They wrap up with the logistics of a comic book shop and a few services Sanctum offers.

Michael Kierspe of Infomedia joins Carrie to dive into the world of digital marketing. We may have a love-hate relationship with digital marketing, but it’s a necessary evil. Approaching it with authenticity in your business is a gamechanger, and Michael breaks down how to do that, the dos and don’ts of getting started, and how to work with the algorithms. We also get into how to best manage your digital assets, what to expect if you want to work with an agency, and give actionable tips to improve your social presence.