Alt text is the image tag text that is used behind the scenes. When you use a content management system like…
Podcasts Episodes
Bringing Science to the People: Dr. Bertha Hidalgo’s Journey from Fashion Influencer to Science Educator
This week, Dr. Bertha Hidalgo, epidemiologist, assistant professor, associate scientist, and influencer joins Carrie to dive into influencing in the time of covid. Dr. Hidalgo breaks down how she got started in social media and how her platform started evolving, even before the pandemic. Dr. Hidalgo isn’t a stranger to imposter syndrome, but she describes how she moved past that and embraced her role as a science educator. Dr. Hidalgo shares how she deals with backlash, trolls, and stepping away when social media becomes too much.
Why does image size matter on websites?
When adding images to your website, it’s important to think about the size of your images (measured in pixels). If you’re…
Best Practices for Communicating Holiday Hours (Mini Episode)
With the 4th of July holiday upon us, Carrie is diving into best practices for communicating with your customers and clients around holiday hours. The more your customers understand what to expect, the more likely they are to buy from you! Carrie breaks down exactly what you can say in your social posts and gives easy and actionable tips to beef up your online presence. There’s even a free, no-strings-attached download available to make everything easier!
What is GA4?
GA4 (Google Analytics 4) is Google’s most recent iteration of Google Analytics. It’s a lot different — on the backend and…
Using Your Business to Support What You Care about with Ace Graham
Ace Graham, founder of lifestyle brand, retail store, and community hub Alchemy, joins Carrie to talk about building an authentic social and community brand. Ace details how Alchemy came to be after he ran several other businesses and consulted for years, and how he landed in Birmingham. Alchemy is a community-focused business and nonprofit, complete with 501c3 status, and Ace and Carrie go into the many ways Alchemy is serving the Birmingham community as well as how you can get involved.
What is a pixel?
A marketing pixel is a piece of code that you add to your website to send data (usually tracking and marketing…
Which Time Blocking Method Is Best? Breaking Down Theme Days, Batch Work, the Pomodoro Technique and More
This week, Carrie is back to dive deeper into time blocking and the different ways you can control your schedule! Time blocking isn’t a new concept, but there are so many ways you can go about it. Carrie breaks down theme days, batching, the pomodoro technique, the pros and cons of each method, and who each method might work best for. And if you’re more interested in time blocking and want to try it out with a friend, Carrie details what’s included in the 12 Week Mastermind starting July 1!
Can I use images from Google on my website?
Hiring a professional photographer is a great way to get high quality images for your website. If you hire through Infomedia,…
Short Timelines, Big Results: Optimizing for 2021 with “The 12 Week Year”
This week, Carrie is diving into the first business-related book that has really resonated with her in a while, The 12 Week Year. If you’ve been struggling with motivation, burnout, or feeling aimless, this may be the book for you, too! Carrie breaks down the premise and benefits of a 12 Week Year and shares a few takeaways that are applicable to everyone. If you’re intrigued by a 12 week year, we have good news! Carrie is hosting a Mastermind group and shares all the fun details. Full show notes at localistpodcast.com.