In this episode of The Localist, Carrie is joined Mateo Zarate (@mateozdigital) of CrowneWorks Creative Media. You’ll learn the best way to refresh your content, the right questions to ask to quote a client, and tips for how to get clients to feel more comfortable in front of the camera. These tips are coming straight from a pro, so you know they’re good! The duo also discuss how they hire freelancers, their positions on taking free work or working for trade, and how that can sometimes work out better in the long run (cough-no taxes-cough). They round out the episode discussing the importance of networking in person (yes, it makes a difference!), and Mateo gives us pointers on how to do a pitch.
Podcasts Episodes
Meet the Localist
Carrie Rollwagen (@crollwagen) is a writer and entrepreneur with a penchant for frequenting — and founding — small businesses. Carrie co-founded a successful coffee shop and bookstore, worked for years as a freelancer for publications like Southern Living, teaches classes on writing and marketing for small businesses, and is currently a VP at a mid-size web development company in Birmingham, Alabama. She spent a year buying only from locally owned stores and blogging about the experience; she turned that experience into a book, The Localist, published in 2014. The Localist podcast isn’t just the next chapter in her exploration of local business; it’s also a how-to manual for anyone who wants to work for themselves.
The Last Chapter: Season One Is Over!
In this episode, I wrap up season one of Everybody Hates Self-Publishing. I talk about Charles Dickens (A Christmas Carol was self-published), WordCamp US, my new job with the American Booksellers Association and my upcoming new podcast, Words with Carrie.
Meet the Bookseller: Author Events and the Art of the Successful Book Signing with Annie B. Jones of The Bookshelf
In this episode, I talk to Annie B. Jones, owner of The Bookshelf bookstore in Thomasville, Georgia about how to host an innovative book signing and how to pitch a book signing for your self-published book to a bookstore successfully.
Meet the Small Press: Talking Writing, Publishing and Crowdfunding with Betsy Teter of Hub City Writers Project
In this episode, I talk to Betsy Teter of Spartanburg, South Carolina’s Hub City Writers Project about small press publishing versus self-publishing, crowdfunding projects, book signings, book selling and more.
Shop Small Saturday: #shopsmall, #optoutside and Get in Good with Independent Shopkeepers
In this episode, I explain what Shop Small Saturday is and how it can help you establish relationships with bookstores that can help you get your book onto shelves. I also talk about the Shop Small Saturday release of my self-published book, The Localist, and give tips about hosting your own book signing.
Meet the Printer: Leslie Johnson on Color Correction, Book Binding and Converting Digital Files for Your Printer
In this episode, I talk to former Print Production Manager Leslie Johnson about getting your self-published book printed and understanding print terminology to get a better idea of how to manage the printing of your book.
Meet the Bookseller: Little Professor’s Sara Glassman Chats about Nanowrimo, Moving a Bookstore, and Self-Publishing Mistakes
In this episode, I talk to Little Professor bookseller and Nanowrimo winner Sara Glassman about how writing a draft for this year’s National Novel Writing Month could be a great first step to writing your book. We also talk about Little Professor’s recent move to a new building, decorating a bookstore for the holidays, and mistakes self-published authors often make when trying to get independent bookstores to carry our books.
Get a Book Signing: Localist Author Carrie Rollwagen Shares How to Schedule a Book Signing at an Independent Bookstore
In this episode, I talk about my own book tour which stretched from New Orleans to New York. I share how I booked the signings, what I packed to take to signings, what discount I offered on my books, and which mistakes most self-published authors make that keep them from being able to schedule in-store signings.
Meet the Beauty Expert: Rock Star Style, Korean Skin Care and Travel Beauty Tips with Katie Kelly
In this episode, I talk to Katie Kelly about how to look great while traveling on a book tour, how to keep your skin looking its best and how to create a consistent look that will photograph well on your tour.